FRENEMIES Podcast logoThere’s tension in this relationship. Marketing and the legal department know they need each other, but that doesn’t mean they always understand each other.

Marketers are out-of-the-box thinkers whose ideas engage customers and drive company revenue. Lawyers help the business stay in business by avoiding unnecessary risk, which sometimes requires them to say “no” to the marketing team’s ideas. It’s no wonder the departments are often frenemies, supporting the same organizational goals, but sometimes pushing back on each other.

In the interests of peace, love and understanding, McGuireWoods’ IP and privacy teams present “Frenemies,” a series of short videos covering legal considerations in advertising. We hope these episodes help marketing and legal departments understand each other, work together, issue-spot, and maybe go from being frenemies to friends. Registration is not required and after release, each season will be available for binge watching from your office or your couch.

Watch the episodes in season one, “Cross Into the Friend Zone: Trademark 101,” now.

  • “The One Where Marketing Chose a Trademark Legal Actually Approved” (featuring Janet Peyton)
  • “The One Where We Find Out Trademarks Are Not Registered in a Day: The Trademark Registration Process” (featuring Janet Peyton)
  • “The One Where We Take Simple Steps Upfront to Protect Our New Brand” (featuring Amanda DeFord and Lucy Wheatley)

Stay tuned for upcoming seasons:

  • Season Two: “Companies Don’t Share IP – the Use and Protection of Content”
  • Season Three: “Pivot! Pivot! Pivot! What Marketers Need to Know About the California Consumer Privacy Act”
  • Season Four: “Oh! My! Acroynmmmmmmmm! Privacy Regulations (Beyond California)”
  • Season Five: “This Is ‘Brand’ New Information – 21st-Century Advertising Issues”

Each episode stands alone, but together the series provides an overview of common IP and privacy issues that arise in marketing and advertising.

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Photo of Janet P. Peyton Janet P. Peyton

Janet practices in the areas of intellectual property and data privacy and security. Janet provides worldwide brand protection, enforcement, licensing and transactional IP services, and she assists clients with preventive data security as well as compliance issues in the aftermath of a data…

Janet practices in the areas of intellectual property and data privacy and security. Janet provides worldwide brand protection, enforcement, licensing and transactional IP services, and she assists clients with preventive data security as well as compliance issues in the aftermath of a data breach.

Photo of Lucy Jewett Wheatley Lucy Jewett Wheatley

Lucy’s practice focuses on trademark litigation, enforcement, and counseling. In addition, she offers significant experience with franchise disputes, anti-counterfeiting, false advertising, patent infringement litigation, trade secrets and copyright. Her clients include clothing brands, luxury goods manufacturers, consumer products manufacturers, and franchisors across multiple…

Lucy’s practice focuses on trademark litigation, enforcement, and counseling. In addition, she offers significant experience with franchise disputes, anti-counterfeiting, false advertising, patent infringement litigation, trade secrets and copyright. Her clients include clothing brands, luxury goods manufacturers, consumer products manufacturers, and franchisors across multiple industries.

Photo of Amanda L. DeFord Amanda L. DeFord

Amanda’s practice focuses on intellectual property litigation, with special emphasis on trademarks, copyrights, domain names, and unfair competition. She has represented clients in federal courts across the country as well as before the Trademark Trial and Appeal Board, WIPO, and the National Arbitration…

Amanda’s practice focuses on intellectual property litigation, with special emphasis on trademarks, copyrights, domain names, and unfair competition. She has represented clients in federal courts across the country as well as before the Trademark Trial and Appeal Board, WIPO, and the National Arbitration Forum. In addition to her intellectual property litigation practice, Amanda has experience representing clients in post-acquisition indemnification suits in both state and federal court.