On April 1, 2026, the U.S. Court of Appeals for the Seventh Circuit, which consolidated three interlocutory appeals, issued a significant ruling in Clay v. Union Pacific Railroad Co., that resolves the question of whether Illinois’s 2024 amendment to the Biometric Information Privacy Act (“BIPA”) applies retroactively to cases pending when it was enacted.
Alicia A. Baiardo
Ali, a partner in the San Francisco office of McGuireWoods, is a commanding commercial litigator trusted by three of the largest U.S. banks and numerous Fortune Global 500 companies to defend high-stakes, multimillion-dollar class actions and other complex litigation. Her practice spans nationwide consumer class actions involving millions of class members, California-wide cases alleging unfair competition, fraud, violation of various consumer protection statutes, complex Ponzi-scheme matters brought against financial institutions, and the rapidly evolving landscape of mass arbitrations. She has a strong track record of successfully representing clients through trial, including defending major national banks in multidistrict class action litigation and individual class actions, skillfully navigating the regulatory implications that often accompany such matters.
CalPrivacy Ramps Up Privacy Enforcement
The California Privacy Protection Agency (CalPrivacy) is entering an aggressive new phase of privacy regulation and enforcement, of which companies doing business in California should be aware. CalPrivacy already brought enforcement actions against many companies, maintains over 100 active investigations and has signaled an increased pace of enforcement.
Continue Reading CalPrivacy Ramps Up Privacy Enforcement
Data Privacy Day 2026: What Changed on Jan. 1 — And What to Watch Next
Data Privacy Day offers a natural checkpoint to take stock of a fast‑moving legal landscape. As of January 1, 2026, several significant U.S. state privacy laws and regulatory updates are now live, with additional U.S. and global milestones queued up throughout 2026. Below we summarize important changes already in effect and highlight issues to monitor as the year unfolds.
Continue Reading Data Privacy Day 2026: What Changed on Jan. 1 — And What to Watch NextCalifornia’s CIPA Jurisprudence Is Unworkable: The Legislature Should Fix It—Starting With SB 690
California’s Invasion of Privacy Act (CIPA) is a 1967 criminal wiretapping statute being stretched to govern 2025-era internet technologies. The result has been a patchwork of conflicting decisions that turn on hair-splitting distinctions about what it means to “read” a communication “in transit,” whether URLs and clickstream data constitute “contents,” and how third-party service providers fit within a statute that never contemplated real-time web analytics, session replay tools, or ad technology.
Continue Reading California’s CIPA Jurisprudence Is Unworkable: The Legislature Should Fix It—Starting With SB 690New CCPA Rules Are Here: Is Your Business Ready for What’s Next?
In a significant step toward strengthening consumer privacy protections, the California Privacy Protection Agency (CPPA) board has officially adopted a comprehensive set of updates to the California Consumer Privacy Act (CCPA) regulations. These long-anticipated regulations—covering cybersecurity audits, risk assessments, and automated decision-making technology (ADMT)—mark a pivotal shift in the state’s data privacy enforcement landscape.
Continue Reading New CCPA Rules Are Here: Is Your Business Ready for What’s Next?If Passed, New California Law May Require Universal Opt-Out Mechanisms On Internet Browsers and Mobile Operating Systems
Regulators of data privacy laws have expressed a desire in recent months to intensify enforcement around opt-out preference signals, also known as universal opt-out mechanisms (the “Opt-Out Signals”).
Opt-Out Signals allow consumers to automatically opt-out of the sale and sharing of personal information for targeted advertising across all websites they may visit through an internet…
Emerging Defense in CIPA Lawsuits: Potent Yet Constrained by Legal and Technical Limitations
On June 3, 2025, the California Senate unanimously voted to amend the California Invasion of Privacy Act (“CIPA”) to exclude cookies and other commonly used internet tracking technologies from CIPA under certain circumstances. The bill, Senate Bill 690, if passed by the other chamber and signed by the governor, will exempt companies who use tracking technologies for a “commercial business purpose” from the wiretapping provisions of CIPA.
Continue Reading Emerging Defense in CIPA Lawsuits: Potent Yet Constrained by Legal and Technical Limitations
First CCPA Enforcement Action Shows Accepting User-Enabled Global Privacy Controls Is Mandatory
On Wednesday, August 24, 2022, the California Attorney General released a public statement addressing its first enforcement action under the California Consumer Privacy Act (“CCPA”) against Sephora. The Attorney General alleged that Sephora failed to disclose to consumers that it was selling personal information, it failed to honor requests submitted through Global Privacy Controls (“GPC”), and it failed to cure these violations within the 30-day period. The parties settled for a $1.2M fine and injunctive relief requiring Sephora to comply with the CCPA and accept GPC.
Continue Reading First CCPA Enforcement Action Shows Accepting User-Enabled Global Privacy Controls Is Mandatory
New Utah Privacy Law Largely Overlaps with Existing State Statutes
The Utah Consumer Privacy Act (“UCPA”) passed by the Utah legislature was signed into law by Governor Spencer Cox on March 24, 2022 and becomes effective December 31, 2023. While companies conducting business in Utah will need to familiarize themselves with the law in order to become complaint if they are covered by the statute, the good news is that the UCPA creates only marginally different obligations than those found in California, Colorado, and Virginia’s data privacy laws.
Continue Reading New Utah Privacy Law Largely Overlaps with Existing State Statutes
U.S. Biometrics Laws Part II: What to Expect in 2021
As we discussed in Part I, the United States does not have a single, comprehensive federal law governing biometric data. However, we have recently seen an increasing number of states focusing on this issue. Part I summarized legislative activity on this issue in 2020. In this Part II, we discuss noteworthy legislation to monitor in 2021.
What to Expect in 2021
At least two states—New York and Maryland—have already introduced biometrics legislation in this first month of 2021.
New York – AB 27
On January 6, 2021, the New York Assembly introduced the Biometric Privacy Act (BPA), a New York state biometric law aimed at regulating businesses handling biometric data. BPA will prohibit businesses from collecting biometric identifiers or information without first receiving informed consent from the individual, prohibit profiting from the data, and will require a publicly available written retention and destruction policy. As proposed, the statute contains a private right of action; and if passed, it will permit consumers to sue businesses for improperly collecting and using their biometric data. The statute follows Illinois’s BIPA, allowing recovery of $1,000 per negligent violation and $5,000 per intentional violation, or actual damages, whichever is greater, along with attorney’s fees and costs, and injunctive relief.Continue Reading U.S. Biometrics Laws Part II: What to Expect in 2021