On January 10, 2025, in the waning days of the Biden Administration, the Consumer Financial Protection Bureau issued a Request for Information Regarding the Collection, Use, and Monetization of Consumer Payment and Other Personal Financial Data. The Request signals the Bureau’s strong concern with the ways financial institutions, and particularly new financial tools like widespread use of mobile banking, collect and use sensitive consumer-financial data. The Request was motivated by the results from the data that the Bureau collected in developing its Personal Financial Data Rights Rule, finding that “actual business practices show significant deviation from longstanding consumer expectations when it comes to the collection, use, and monetization of data harvested from payment transactions.” Among the Bureau’s chief concerns was consumers’ general ignorance about financial data that Americans believe “is kept private just because it is sensitive.” On the contrary, the Bureau found that not only is consumers’ sensitive financial information monetized, but also that it is commingled with consumer attributes like geographic location, social-media habits, and even individual voices. Such advancements, the Bureau worries, could lead to “dynamic pricing algorithms” that show different pricing for different users, based on their harvested personal data.