Marketers are out-of-the-box thinkers whose ideas engage customers and drive company revenue. Lawyers help the business stay in business by avoiding unnecessary risk, which sometimes requires them to say “no” to the marketing team’s ideas. It’s no wonder the departments are often frenemies, supporting the same organizational goals, but sometimes pushing back on each other.
In the interests of peace, love and understanding, McGuireWoods’ IP and privacy teams present “Frenemies,” a series of short videos covering legal considerations in advertising. We hope these episodes help marketing and legal departments understand each other, work together, issue-spot, and maybe go from being frenemies to friends. Registration is not required and after release, each season will be available for binge watching from your office or your couch.