The European Union’s (EU) ambitious and far-reaching regulation, the General Data Protection Regulation (GDPR), became effective on 25 May 2018. On the one-year anniversary, we reflect on some of the principal developments following the implementation of the GDPR
European privacy values: a cultural shift
Critics have derided the GDPR for placing an onerous and expensive compliance burden on businesses, causing confusion and creating ‘data privacy fatigue’ amongst consumers and businesses alike.
Conversely, the furore has generated significant publicity around the GDPR, contributing to a cultural shift towards greater consumer empowerment and control over personal information. Public awareness of the GDPR is high – in May 2018, GDPR was searched more often on Google than either Beyoncé or Kim Kardashian. Individuals have a better understanding of their rights in respect of their personal data – which presents more of a risk to data controllers.
Equally, GDPR has completely changed the risk profile of data protection for most businesses. Under the previous, weakly enforced regime, most businesses treated data protection as a low risk issue. Under the new regime, data protection has become a high-risk issue.